RSS Feeds as Fruits, Food, Drugs.

A user return rate of 20% is pretty good, but with a newsletter it could be increased. However, newsletters are Web 1.0, so 2.0 is RSS.

Many design sites place RSS as the most important part of their site. All attentional direction is turned towards directing the user to the RSS feed button, because that button increases the chance of user return.

The following is a good example of a page with a naturalistic feel and an RSS button that seems to be growing out of a plant. This is a very common (and successful) trend. Embedding RSS buttons in natural looking objects on the page makes a page feel organic. It also eases the visual flow.

Color schemes: blue, orange, black, grey, lime green. Look for these in most Web 2.0/design sites with great RSS feed ads.


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