AboutUs.org – A Wiki Business/People/Idea Directory

A lot of user frustration is caused by unreliable information experiences. Contact and location information is often ill-placed or absent on business websites. Because of this, the user spends an unnecessary amount of time wayfinding instead of contacting the business. This leads to user frustration and business losses, not to mention time lost on the side of the user.

Enter AboutUs.org. It’s like Wikipedia/Phone Book/Search Engine/Social Networking – all in one. It provides a consistent and cheery user experience, while data mining the needed contact and location information that a user needs…quickly and quietly.

Plus, users can augment every page of the site to expand information about a business or topic, because AboutUs is a Wiki. Users can have profiles, interests and groups. They can find others based on their interests/edits. They can upload photos and stories about themselves in Wiki format.

AboutUs.org is based in Portland, too! In fact, I recently visited their location and was terribly impressed by their corporate environment. Being there gave me renewed ambitions for what Japanense futurist Mr. Masuda wrote about in his book about the future: The Information Society as Post Industrial Society.

AboutUs looks like it could be another step towards a bright future of coworking and cocreation of knowledge and ideas.

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