New Way of Displaying RSS Feeds – RSS Attains Mature Symbolic Value uses an orange construction to link the user to feedburner for RSS. RSS as symbol capable of being mutated into another form that seems completely unrelated except in color is a sign that the RSS has become so understood by Dezignus’s demographic that is can be alternately presented with no confusion to the user.

Incredible. This happened very quickly since the dawn of the RSS feed. “Although RSS formats have evolved since March 1999,[4] the RSS icon (““) first gained widespread use in 2005/2006” (RSS – Wikipedia).

An RSS button as a banner ad.

This ad was on an SEO 2.0 Blog

Watch the ad, click on the RSS feed, and then visit the site in the future. User recidivism rate goes way, way up. Ad targets users who don’t want to deviate from their blog reading but wish to read in the future.