The Importance of Time Value

Time Value is a concept Japanese Futurist Yoneji Masuda developed.

“The development of information productivity through computer communications technology has given rise to a new concept of TIME-VALUE to replace material values” “Time is an intangible, abstract concept, by which we mean the measurement of the passage of time…”

“But if conceived of as a person’s lifetime, time used fo the satisfaction of wants, time itself creates value” (Masuda, 71 [The Information Society as Post Industrial Society]).

A blog visitor commented that time-value could better be defined as ‘now-value’ in today’s terms. Value is realized relative to other constructions of value. Each time you are doing anything, especially using the Internet, ask yourself, “is what I am doing an optimum use of my now-value?”

I used to use a program called 8aweek to track my time usage on programs like flickr, digg, and facebook. Eventually, I realized that a better use of my now-value would be to write, and that anything I wrote might be better than simply wading rather unconstructively through photos.

A recent article on unhealthy bloggers shows the sped up now-value of being able to post, but this now-value forces the blogger to work on Internet time instead of his own. Now-value and time-value on the net is different because all time is flowing at once, in all time zones. Twenty four instances of 5 Pm at the same time is twenty four times more 5 o’clocks than can be accessed in real-life time.